The styles have pretty much the same looks, they just have been tweaked in small ways to make them faster to make. This means a new lower price!
Here are some comparisons for you (these are just some quick looks - I'll have more detailed posts soon to school you on the major differences):
2011 Lucy: sold as a clutch with optional wrist and shoulder straps.
2012 Lucy: a bit smaller and removable shoulder strap is included.
2011 Kimball: came with removable strap
2012 Kimball: (looks the same, huh?) strap is not removable
2011 Margot
2012 Margot: pretty much the same on the exterior, but we rearranged the inside a little.
2011 Randall
2012 Randall: Hard to tell, but the pockets are all different under the flap!
And no fear, I'll do some walk throughs of each style just like I did the 2011 ones. Its a little hard to tell from just the outside how the bags have changed. We have a new canvas provider, which is evident in a few of the images. The new canvas is sturdy and dry to the touch. Last year we were using canvas that felt a little waxy and we wanted a dryer feel (as did our machines!).
So if you haven't been to the shop lately head on over!
And lastly, I have a new style just about ready to Etsy test - I'll keep you posted!
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